I was at an event with friends last night. One said that too much immersion in social media lowers intelligence. Judging by some of the posts that come onto my Facebook feed, I would say the damage has been done.

Here, though, is the irony for a writer. Long gone are the days when you could submit your book to an agent or publishing house and sit back and let them do all the publicity work. (It is quite possible that those days never were.) Even traditionally published authors are now expected to put on their big-girl or big-boy pants and engage with social media.

Some of this engagement is downright soul-sucking, for example decoding Amazon algorithms. What, you might ask, is an algorithm? In its simplest terms, it’s the secret formula that enables readers to find your book among the millions of books on Amazon. For me, though, the word “algorithm” conjures up memories of struggling with math, and that makes me want to curl up into a ball and read the nice book I found at the library.

I have no doubt that trying to master algorithms harms the brain, but I will conquer them. Maybe.

Other forms of social media are somewhat less frightening in the math department but still challenge me. One must always avoid saying “Buy my book” in either a shout or a whimper. One must think of entertaining things to say. This is difficult to do on demand—which brings me back to blogging.

I abandoned this blog in November, 2016, around when I first stepped into algorithmic territory. Having finally figured out how to link my blog to my site, I have returned. I don’t know how often I’ll post here, but I’m aiming for once a week. My aim is not that good.

Still, I’m excited to be writing my first Word Press blog entry, so for me that’s a win.

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